Crosley
Co-Directed. Edited. Video Studio Project with María Díaz Guasp
Filmed in the video studio at NYC's Fashion Institute of Technology, this 30-second Crosley Record Players commercial became a highlight of our class and a standout in my portfolio. Utilizing custom graphics, color grading, and audio mixing, I worked closely with my co-director, Maria, to create something we feel best represents our approach to marketing.
Baseball Lifestyle 101
As a Marketing Specialist at Baseball Lifestyle 101, I focus heavily on TikTok, influencer marketing, and ecommerce growth. I manage our TikTok Shop and affiliate program, working directly with creators to identify partners, coordinate product seeding, develop creative briefs, and build content that drives both engagement and sales. I also support TikTok live selling and use platform trends and performance data to find new opportunities for growing the channel. Through this work, I have helped build TikTok into a significant revenue channel for the brand while developing a strong understanding of how creators, content, and ecommerce work together.
My role also extends across the broader marketing team, where I support social media, paid media, brand partnerships, retail initiatives, experiential marketing, and campaign planning. I work across Instagram, YouTube, Meta, Google, and TikTok to help develop campaigns, track performance, and understand what content and messaging are resonating with our audience. Much of my work involves taking an idea from the initial strategy and creative brief through creator coordination, execution, and performance analysis.
Working in a fast moving ecommerce environment has given me the opportunity to work across both the creative and business sides of marketing. I enjoy finding the right creators, developing ideas that fit their audiences, and figuring out how strong content can translate into real growth for a brand.
The Blue Whale
The Blue Whale, a coastal decor boutique in Cold Spring Harbor, NY. Here, I manage all marketing efforts for the store. This includes developing strategy and content social media platforms, developing email campaigns, and strengthening B2B relationships.
From Noli Home to The Blue Whale
I oversaw the rebranding of The Blue Whale, previously known as Noli Home, after identifying a disconnect between the store’s identity and the Cold Spring Harbor demographic. We transitioned to a nautical theme and the new name, The Blue Whale, to better resonate with the local community and enhance the store's appeal.
The rebranding featured a week-long Instagram campaign including teaser images of the new inventory, sales promotion, and a reveal of the new name and logo before the grand opening.
Susan Calabria Design
Serving as the Marketing Manager for Susan Calabria Design, I built and maintain the website for Long Island interior designer Susan Calabria. From SEO optimization to updating photo galleries and blog content, I ensure the site reflects her evolving design work through regular collaboration and ongoing updates.
In addition to managing the website and social media for Susan Calabria Design, I handle public relations, creating features and editorials for local media that showcase Susan's unique design philosophy.
My writing is published on my blog, where I explore her work and design trends, connecting further with the design community and local journalism.
I appreciate the flexibility of my role, whether working remotely, from Susan's office, or on-site at renovations, I am happy to gain experience working in a multiple work enviornments.
A trio of commericals made for Schott NYC
I directed, shot, and edited a trio of concept commercials for Schott NYC, the iconic leather jacket company. Each piece was entirely self-produced, with all creative direction originating from myself.
During this project I had the opportunity to meet with Schott VP of Marketing, Jennifer Goldszer. A major highlight of my career so far.
Noble House Media
As a Digital Marketing Intern, I developed social media content calendars and blogs for various brands and communities across Connecticut. I managed Google Business Analytics and SEO, gaining valuable experience in digital marketing strategy, content creation, and search engine optimization while sharpening my writing skills.
Long Island Webmaster
During my SEO and Marketing Internship at Long Island Webmaster, I gained hands-on experience in optimizing websites to improve search rankings and drive traffic. I contributed to developing SEO strategies, managing social media, and creating content that boosted brand visibility, helping businesses enhance their online presence.
About Me
Hi, I'm Luke! In my growing marketing career, I take pride in the diverse projects I've had the opportunity to work on. From producing commercials to overseeing store rebrands and sales, and meeting with marketing VPs across various companies, I've gained invaluable experience as a marketing professional. I’m excited to showcase my work here as I continue my journey in this field. Wherever I go, I look forward to applying my unconventional marketing style and creative problem-solving skills to any challenge I face.
As a graduate of the Fashion Institute of Technology in New York City with a Bachelor's degree in Advertising and Marketing Communications, I was fortunate to gain in-depth experience across various marketing disciplines. Classes in SEO, copywriting, public relations, creative strategies, and video production were standouts where I really excelled. I’m grateful for the amazing connections I made with fellow students and professors, and I take pride in the network I've built.
As I further my career, I look forward to my next position. I cannot wait to bring my skills to whoever I have the opportunity of working with.
I can be reached at: lukewebber2002@gmail.com
Connect with me on LinkedIn
Feel free to reach out!
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